Case Study: Group Health

A branding process can have many consequences.

Here are four from Group Health’s branding process: A series of humorous ads that highlight many of this coordinated care provider’s unique differences. A decision to improve the waiting room ambience. A double-digit percentage increase in people willing to consider Group Health as its health care provider in the first year alone. A new IT system so that patients can schedule appointments with their personal care physician the same day they call.

From GHC.org: 'Seattle — The Aug. 15 issue of CIO magazine featured Group Health as a winner of the 120th annual CIO Top 100 awards. The 'Agile 100' recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology.'